PARIS: From virtual fitting rooms to environmentally friendly packaging, sustainable materials and inclusive clothing, the fashion industry has been trying for several years to reinvent itself to be more in tune with the issues of our times.
And this transformation is taking place all over the world.
Despite its renowned fashion weeks, including that of Tel Aviv, Israel is not one of the countries most known for its creativity and expertise in the field of ready-to-wear, like France or Italy. But that doesn’t stop it from being at the forefront of innovation in the sector.
Here’s a look at three examples of how the country’s start-ups are working to re-shape the future of fashion.
Palta: Innovating for inclusivity
Created in 2018, but still (all-too) little known on a global scale, the Israeli start-up Paltastands out for creating fashion for people with disabilities.
Founded by Shay Senior, who was injured during his military service in the Israeli army, this company designs clothes and advises fashion brands to make them more inclusive.
It’s an initiative that’s extremely important, especially considering that more than a billion people worldwide live with some form of disability, according to the WHO.
The start-up, which relies in part on its community to envision the most inclusive clothing for the future, offers services to brands seeking to reinvent their business in favour of more inclusive fashion for people with disabilities.
Tying shoelaces, zipping up a jacket, or simply reading a label. These things may seem simple to some, but to others, they can be a real endeavour.
That’s why the start-up Palta is working to create clothes that can be suitable for a wider range of people.
For example, this can involve rethinking certain fastening systems, by using magnetic buttons or Velcro, or creating multifunctional garments, or simplifying certain cuts thanks to smart materials – not to mention offering labels in Braille.
One of Palta’s greatest victories to date was designing the official uniform of the Israeli team for the Tokyo Paralympic Games, held in August and September 2021.
Algaeing: Innovating for the environment
What materials will be used to make the clothing of the future?
Many start-ups are now innovating to try to create more environmentally friendly materials, but it is still difficult to determine which ones have the power to last, as well as to develop on a large scale.
But this could well be the case of Algaeing, an Israeli start-up that is on a mission to create biodegradable, non-toxic, and highly energy efficient textiles, using various types of algae, or renewable micro-organisms.
Algaeing focuses on the manufacture of sustainable fibres for textile companies, but it has also developed a 100% biodegradable algae-based dye formula, designed to colour different types of fabrics.
Beneficial for the planet – thanks to being waste-free, chemical-free and energy-efficient – the start-up’s technologies in bio-fibres and ecological dyes have already been recognised with a host of awards and should quickly find a place in the fashion industry.
Sizer: Innovating for online shopping
Online shopping has soared since the beginning of the Covid-19 pandemic, and with it the proliferation of returns. And this is something that evidently weighs on the turnover of brands and fashion chains, but even more so on the environment.
And what better way to avoid disappointment than to accurately establish your exact size?
This is the ingenious idea of the Israeli start-up Sizer Technologies, which, thanks to artificial intelligence and a bunch of clever algorithms, allows consumers to determine their size in relation to the desired item.
To take advantage of this innovation, all you have to do is download the app and answer a few questions, including your height, and take a picture of yourself following the instructions.
After scanning the measurements of your body, the app gives you not only the sizes that will suit you best, but also recommendations. All you have to do is sit back on your couch and get on with your online shopping.
Whether you fall for a shirt, jeans or underwear, Sizer will recommend the best size for you. Note that the start-up has already concluded many partnerships with brands and stores to make life even easier for consumers.
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